What M&S, McDonalds and Harrods are doing in-store
Major retailers such as M&S, McDonalds and Harrods are making significant changes in their stores. This is what they said at the Retail Bulletin In-Store Engagement Conference in July 12. Claire...
View ArticleCustomers feel misled by supermarket prices – according to Which research
Retailers are making large investments in their stores to improve customer experience and get customers to buy more in stores, but unit pricing can frustrate shoppers. Which? research out today shows...
View ArticlePrice promotions
Sometimes we need to remember that the prime objective of a promotion is to promote a product - not its price. Over use of price in a promotion makes it more important than the product and leads to...
View ArticleRetailers budgets for 2013
Many retailers are planning their budgets for 2013 and a lot of focus is on trialling and installing new technology in stores. But are they missing something? The overriding priority for almost all...
View ArticleShelf edge is critical for brands
Brands are starting to pay much more attention to the messages that they give to shoppers at the shelf edge. One example is from Tim Cofer, President of Europe at Mondelez, the owners of Cadbury's and...
View ArticleOwn label products can make shoppers go elsewhere
Own label products can be good for retailers by increasing profits and good for customers by reducing prices. But, retailers can pay a heavy price if they attempt to mislead shoppers. Which? discovered...
View ArticleValue
Mary Portas said retail is all about Experience, product and service. Difficult to argue with but in todays retail environment there is another factor that is equal to or may even be more important,...
View ArticleIs anything more important than a price ticket?
The purpose of any type of point of sale (POS) from simple price tickets to complex displays is to provide customers with a level of information that will encourage them to buy the product in front of...
View ArticleFinding products in stores
A survey by Aisle 411 discovered that 84% of shoppers have difficulty finding products on store shelves. As a result 20% of shoppers leave the store without buying what they went in for. The result is...
View ArticleSmart Promotions
According to a survey in The Grocer 39% of retailers want an end to harmful price promotions. Perhaps it's not surprising when according to the Institute of Promotional Marketing £40bn was spent in...
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